Best Cooperative Partnership Budget A – Visit Lake County. Best Social Media Marketing Budget B – Ottawa Visitors Center. Best Social Media Marketing Budget A – Shedd Aquarium. Best Leisure Collateral Budget B – Great Rivers Country. Best Leisure Collateral Budget A – Visit Galena. A special Excellence in Tourism Awards Dinner on Monday, March 20 th recognized their efforts. The success of state tourism each year couldn’t be accomplished without help from hospitality and tourism partners and stakeholders across the state. In 2015, Illinois welcomed more than 111.1 million visitors, which generated more than $37.2 billion in travel expenditures for the state. Travel and tourism drives significant contributions to Illinois’ economy. These videos can be seen at /Illinois-Made. The site also uses content from the Illinois Made videos that were created last year, showcasing the artisans and craftspeople throughout Illinois – like the Blaum Brothers Distillery in Galena. A combination of videos and stunning photography is used to help change the way people think about travel in Illinois. In addition, the new features many of the same Illinois destinations as the ads, with an editorial twist. “Our goal with the new ‘Up For Amazing’ ad campaign is to differentiate from the competition by creating a more engaging, challenging message that acts as a call to action, encouraging visitors to immerse themselves in Illinois’ unique cultures and return with amazing new experiences they will feel compelled to share, both in person and on social media.” “According to our research, 78% of millennials today prefer to learn something new when traveling – they value experiences much more than things,” says Cory Jobe, Director of the Illinois Office of Tourism. Each ad features travelers experiencing iconic Illinois destinations: a road trip along Route 66 and the Great River Road, President Lincoln historic sites in Springfield, views of Galena Main Street, outdoor destinations like Starved Rock State Park and Chicago destinations like Millennium Park, North Avenue Beach and Wrigley Field. Beginning Wednesday, March 22, the four new ads will run on TV and online in multiple domestic markets – including Cleveland, Detroit, Minneapolis and Milwaukee – as well as internationally. 
This year, the state’s new “Up For Amazing” ad campaign and re-vamped website took center stage.Īfter seeding the “Up For Amazing” message with a test ad campaign in the fall of 2016, the Illinois Office of Tourism realized how well it resonated with millennial travelers today. Each year, thought leaders convene at the annual Illinois Governor’s Conference on Travel & Tourism to present the latest trends, technology, products and services that will enhance tourism in Illinois in the year ahead. SPRINGFIELD, Il., Ma– The state’s premier gathering of tourism industry and marketing professionals took place in Springfield this week at the President Abraham Lincoln – A Doubletree by Hilton Hotel. These people are our people and we love all of our vendor families dearly.Over 400 travel and marketing experts gathered in Springfield to celebrate past successes in state tourism and collaborate on future marketing opportunities. Not a detail went unnoticed! She chose the best all star vendor team to make her day perfect. I thank them with my whole heart! Luckily, Allison is the best planner on the planet and she had planned the wedding of every bride’s dreams. Thankfully, I have so many lovely people in my corner. Eventually, I ran out of steam and had to ask for some help from my friends.
I was completely devastated but I continued to work on her wedding the best I could. Unfortunately, my family got covid that week. This wedding was super emotional for me! I love this family so much and I wanted everything to be perfect for them.
It was so hard to choose photos for this.
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